Like fashion is ever evolving; fashion is now digital, VR and AR

The era of limited options in fashion stores and boutiques for special occasions has become a thing of the past. Previously, customers had to settle for whatever was available in-store. Fortunately, our generation has experienced a digital revolution that has transformed the shopping experience. The power of digitalization now allows customers to access an extensive range of choices, while also enabling entrepreneurs to realize their dreams. The fashion industry, in particular, has greatly benefitted from this digital shift, as it now caters to individual preferences with just a few clicks. This advancement is truly remarkable.

Gladly, we understood their business from far and wide, and with the help of our specialists and their experts, we were able to pull off this particular project like a pro. This digital platform gives their customers limitless opportunities to explore varieties of products from different brands and even different cities sitting right at home. It has given huge opportunities to the client to reach out to a larger audience in a strategic manner, and enhance their online business to the next level.

The most stunning part of this whole project was that we focused on the “Reusability” factor

Yes, everything we created for the client during our project, for one specific product line could be used for N number of product lines in the future. This minimized a lot of back-and-forth hard work for us as well as our client as it gave them the freedom to keep their business upgraded and growing.

The following are the tweaks we made for our client

Microservices and Headless Architecture:

We sense how the digital era is evolving, and we realize the significance of coping with the changing world. Instead of recommending a traditional digital business model, Techouts helped the client to incorporate new-age Headless architecture and Microservices. Now, under this business structure we specifically focused on the aspects below, such as:

Front-end:

As the name suggests, front-end is everything we see on the interactive side of a website or application. When a user interacts with any business, it starts from interacting with its website or application, and it creates a huge impact on the customer experience. When maintaining synchronization between the frontend and backend is a crucial task with a monolithic business model, Techouts did it efficiently for the client with its Headless approach.

Order Management System or OMS:

The best way to create a remarkable customer experience is to give them an unforgettable buying experience. The Order Management System of any business is vital, and it impacts the entire business in a massive way. We used Fluent Commerce and Magento platforms to enhance the OMS of the client in various ways. With this we could nurture the whole journey of the customer, which starts from “adding products in the cart” to “seamless check out of the same”. We used two potential platforms to keep the OMS of our client in progress where it was for the client to keep an eagle eye on the complete “order placement” to “order delivery” journey of customers. This was a huge step towards improving their customer experience with enhanced digital experience.

Product Information Management:

Tell us about an instance where miserable product description changed your last-minute decision on a product. The more informed the product looks, the more authentic it sounds to the audience, for sure! But with shedload of product onboarding, it becomes a horrible task to update product information every time, if you rely on manual executions. Whereas, Techouts got a better way to manage the client’s PIM where we could successfully onboard every product as well as update the information using the versatile Magento tool. Our techno wizards work on the PIM of our client ensuring every product will be onboarded successfully with abundant-cum-authentic information.

Product Onboarding:

Poor onboarding could lead to a miserable audience engagement which in turn impacts on the overall business revenue. Hence, we started with an organized product onboarding, which includes creating an ample amount of information about the products our client wanted its customers to purchase. It adds a lot to the customer experience and the faster the onboarding happens the better the lead nurturing becomes. And to expedite the whole product enrichment process we used Magento and pushed product data to other sub-systems.

Loyalty Integration:

Getting your consumers turn into customers is not the whole idea of eCommerce. We introduced a factor as Loyalty Integration to our client's fashion eCommerce. Now what’s it? When a perfect marketing strategy will make your customer buy a product from your business, Loyalty integration will make that same customer buy from you, again and again. That’s the beauty of establishing a loyal relationship between the buyer and seller, and Techouts helped the client to accomplish that goal. Again, with the help of Magento tool, we incorporated loyalty factor in our client’s business. This includes; Rewards, earning loyalty points, using those points in further purchases, etc. comes under loyalty integration. Techouts assuredly specify that we created the best loyalty engine for our client and we are still exploring ways to beautify the same, helping them set up a long-lasting relationship with their customers.

Headless CMS:

With Headless architecture comes a lot of amazing add-ons, and Headless CMS is one of them. Unlike offline stores in eCommerce, your content visible on your digital frontend talks a lot. The whole process of content getting updated in the backend, and being displayed on the front-end, consumes a lot of time for developers, designers, content managers, as well as IT teams. Ergo, we inculcated Headless CMS into our client's eCommerce giving them all the freedom to update content whenever and however they need it, without any internal dependency. With this API-first CMS, content management is like butter; smooth, effortless, and productive. We used Strapi, an open-source headless CMS platform for this transition of tightly coupled CMS to Headless CMS.

Headless Commerce:

Undoubtedly, our client is a well-known fashion company with well-established stores around different corners of the country, we are now glad to be a part of their emerging footprints on the digital platform. Techouts was able to understand all the needs of the client, and using our very own Magento tool, we could successfully assist them attain a tag of being an independent “Headless Commerce.” From easy content management to seamless business upgrade, we helped the client to adopt headless into their business structure, and it worked wonders for their whole business.

Content personalization:

Say, you purchase a pair of trousers from an eCommerce application. Next, you unlock your phone, and a notification pops up suggesting some trendy trousers with a hard-to-ignore offer especially available for you, as it's your birthday. How does it feel? Special. Right? That’s nothing but content personalization.

We executed rule-based content personalization to offer personified offers, deals and product recommendations, occasional sales, etc. made products more closer to the audience. We used a specified tool; MSD for the execution of content personalization, and we customized every feature of it analyzing customer data. The web analytics was a great help, though! And, with texts, emails, push notifications; our client could easily establish a remarkable customer experience (CX) and loyalty.

Microservices:

Last, but not least, let’s get everything integrated. The most important thing of online commerce is maintaining a planned coordination among all the activities. When the content is ready, and there is no strategic marketing manner, then what’s the point? When you have a blooming team to take care of the OMS, but PIM is completely glitched, then what’s the point? Yes, on top of everything every business needs uninterrupted coordination between its internal departments. Thankfully we were able to give our client that graceful touch with our peerless solution; Microservices. This integrates all the executions is an organizational approach ensuring each and every activity will be taken care of without any internal dependencies.

We made fashion eCommerce evolvement elegantly; now step on to digitalization with Techouts.

Our client is an acclaimed fashion industry with a long run popularity and when we got the opportunity to construct their digital platform, it was a moment of contentment as well as challenge for Techouts. We have certified teams led by skilled and experienced professional managers allocated for every independent service we provide to the client. Being partnered with versatile platforms, we leveraged varied tools and open-source platforms to up-level our client’s business to a new height of success; it was cost-effective, and faster time-to-market.

Techouts with more than decade of experience in enabling digital technologies, MarTech and IT solutions, has started its journey as a system integrator and grew up to be a one-stop shop for enterprise digital needs.